Wrinkles & Plastic Surgery

Dr. Rivkin serves Beverly Hills, Los Angeles, Newport Beach and Orange County, California

WRINKLE WARRIOR

Plastic surgery specialist Alexander Z. Rivkin M.D. puts an end to wrinkles while warning clients about plastic surgery mania

LOS ANGELES, CA -- June 10, 2004 -- Like most cosmetic specialists, Dr. Alexander Rivkin, owner of Westside Medical Spa in Westwood, CA, loves new skin care techniques. "My quest is to find the newest miracle worker," says Dr. Rivkin. "I am obsessed with new products and the latest in skin care technology." His perfect skin approach stresses simplicity. With the philosophy that less is more, he is against what he calls, "today¹s reality show plastic surgery mania."

He is seeing a trend at his Westwood Village practice. Extreme makeovers are not, he says, what the public is now seeking. "Young professionals and the 40-50 set are seeking subtle work with significant results," says Dr. Rivkin.

People are less willing to undergo the downtime and pain of extensive plastic surgery. With the amazing advances in laser technology and the advent of injectables like BOTOX® and Restylane, transformative change is quick and painless with no down time and immediate results.

Considering that the demand for injectables has greatly increased in 2003 from 2002, Dr. Rivkin might be onto something. Most requested were BOTOX® injections, up 157 percent from 2002 to 2003, and collagen injections, up 30 percent.

"The concept of cosmetic injectables has become more mainstream. It has become accepted by the public at large," says Rivkin.

The future prospect of lunchtime cosmetic procedures is strong and getting stronger, advises Rivkin. "New substances will last longer, be safer and deliver superior results". Does this mean no more Extreme Makeover? Will avid reality viewers be deprived of The Swan and MTV's I Want a Famous Face?

"Not necessarily," says Rivkin, "but people want a result that is more natural." He wonders what real person's reality involves 6 weeks of extensive plastic surgery at a cost of some $250,000, resulting in a change so radical that even one's own spouse doesn't recognize you?

"Essentially," says Rivkin, "injectables, partnered with laser rejuvenation procedures, regular facials, microdermabrasion and chemical peels can postpone facial surgery for many years."

The future for minimally invasive cosmetic procedures is hot, here to stay and affordable.

Compare a brow lift at $6,000 and 4 hours of surgery to the instant gratification of BOTOX® at $500 and 10 minutes. Now that's REALITY!

Dr. Alexander Rivkin received his undergraduate degree from Columbia University, earned his M.D at Yale Medical School, and underwent residency training in facial plastic surgery at the University of California, San Diego.

For information call Dr. Rivkin's Westside Medical Spa at 310 - 443 - 5273 or
email us today for a free consultation.

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